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A client in Chicago told me their email list was 'too small to matter' at 500 people
This was about 8 months ago, and they were ready to stop sending newsletters. I told them to run one more campaign with a very clear offer, just a 20% discount on their main service. They got 12 sales from that single email, which was over $2,400 in revenue. It completely changed how they saw their own audience. Now they're up to 1,200 subscribers and it's a core part of their business. It made me wonder, at what point do you think a list size actually becomes 'worth it'? Is there a magic number, or is it all about how you use it?
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pat3604mo ago
That $2,400 email proves any list can be worth it.
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