Vent: My A/B test on landing pages just completely backfired after 3 weeks of data

I was testing two headlines for a client's product page. One was emotional, one was direct. The emotional one got 40% more clicks but zero conversions. The direct one had half the clicks but 5 actual sales. So the "winner" depends on what metric you care about, right? I built the whole test wrong from the start. Has anyone else had a split test fail because you picked the wrong goal?

2 comments

2 Comments

richard_roberts8011h ago

Oh man, I learned that lesson the hard way too.

fionarodriguez8h ago

Same here, still got the scars to prove it.