simon_davis•1mo agoProlific Poster

TIL I wasted 3 months on a content strategy that was totally wrong

Was sitting in a coffee shop in Austin last October, looking at my analytics. Flatlined for weeks. Realized I'd been writing blog posts for keywords nobody actually searches for. All my research was based on guesses, not data. Downloaded a free keyword tool, found 12 terms with real volume. Rewrote 8 articles around them. Traffic jumped from 200 visitors a month to 1,400 in 6 weeks. Anyone else ever build a whole strategy on bad assumptions? What was your wake-up call?

2 comments

2 Comments

paulc931mo ago

Check your assumptions with real data before you commit. I spent a month planning a unit only to find my students already knew half the material from a YouTube series. A quick pre-test would have saved me so much time.

the_spencer1mo ago

Sounds like a lot of extra work though. I get the idea, but pre-tests for every unit? That's more grading and planning. Sometimes you just have to teach the thing and see where they're at as you go. Not everything needs a whole data check first.