I used to think green marketing was just a buzzword, but a competitor's campaign performance made me reconsider.

Now I see how sustainability can actually drive better results in digital strategies.

3 comments

3 Comments

Wait, did your competitor actually get more clicks or sales just from going green? What kind of results are we talking about here?

Guess my old marketing plan was about as green as my last brown lawn.

Yeah, and those brown lawns are a pretty good sign the old plan is dead.