hall.viola, that reminds me of my cousin who runs a landscaping business. He spent like 200 bucks on Facebook ads one month and got zero calls, but his neighbor's kid made a post on Nextdoor and got him five new clients. Facebook's algorithm is weird like that, it seems like it works for some people and completely misses others. I wonder if those numbers change depending on what kind of stuff you're selling or who you're trying to reach. Maybe the real number is even higher for certain types of ads, who knows.