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A client in Phoenix told me their email open rate doubled after they changed one word in the subject line
They switched from 'Your Monthly Report' to 'Here's your [Company Name] update for March'. Anyone else have a simple subject line tweak that actually worked?
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diana871d ago
Adding a date makes it feel less generic.
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charles32620h ago
Doubling the open rate sounds a bit much, honestly. It's just a subject line, not a magic spell.
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