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The one email subject line that doubled my open rate
About six months ago I was helping a local bakery in Austin with their newsletter. They had this standard subject line like 'Monthly Specials' and it was getting maybe 12% opens. I suggested we try something more personal like 'Hey [Name], we saved you a chocolate croissant.' I tested it with just 50 subscribers first. That one change got us to 28% opens and the owner sent me a screenshot of the reply someone wrote saying it felt like a friend texting them. Has anyone else had luck with making subject lines sound like a real person wrote them?
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abby83617d agoMost Upvoted
Ha, that's awesome! I once tried being all clever with a subject line and it landed in spam for like half my list, so clearly the universe was telling me to keep it simple.
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noahward16d ago
Oh yeah, the spam filter gods love to humble us when we get too fancy. Guess simple is the only way to stay on their good side.
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