Ran a facebook ad campaign for 3 weeks with zero conversions

I spent $450 on a lead gen campaign targeting small business owners, and not a single person clicked through to my landing page. What am I supposed to take away from that kind of result?

2 comments

2 Comments

palmer.ryan15h agoMost Upvoted

Wait, you ran it for three full weeks with zero clicks at all? I used to think facebook ads were basically free money if you just set them up right, but man that changed my mind hard. The targeting is way more hit or miss than I ever gave it credit for. You could have the perfect offer but if your audience isn't in the right headspace or your ad copy doesn't grab them in that first second, it's just dead air. I spent like $200 on a similar thing once and got nothing, and it really made me rethink how much the platform actually controls who sees your stuff. Sometimes you just gotta accept the data is telling you something, even if it hurts.

the_robin12h ago

@palmer.ryan Are we sure it's not just the product nobody wanted?