Question about switching from manual bidding to automated campaigns

I ran Google Ads for my small bike shop in Portland manually for 2 years, checking and adjusting bids every morning. After a Google rep suggested trying their automated bidding last quarter, my cost per conversion dropped by 15% but I feel like I lost control. Has anyone else made this switch and found a good middle ground?

2 comments

2 Comments

grace5653d ago

That "lost control" feeling is real. Try using automated bidding but set max CPC limits so the algorithm can't go totally wild.

nancy_owens3d ago

Totally get that. Felt the same panic when I switched. My CPA went down but I kept waking up stressed. Started using max CPC limits like grace said, but also set a really tight target ROAS. Now it feels like I'm steering, not just along for the ride. Let the bot do the hourly tweaks, but I still set the guardrails.