One customer comment that made my email campaign click

I run a small local marketing agency. Helped a bakery in Austin with their email list. After 3 months, one customer replied saying 'I actually read these now because they feel like a real person wrote them.' That comment stuck with me. I had just started writing subject lines like I was talking to a friend. Has anyone else gotten a reply that changed how you write?

2 comments

2 Comments

palmer.ryan28d ago

Yeah I used to think subject lines needed to be clever or have some marketing trick to them. But @calebm75 brought this up once and it hit me different after a customer straight up said my emails felt like a robot wrote them. Now I write subject lines like I'm texting a buddy - half the time it's just "hey, don't forget about the croissants" or something dumb like that. People open them way more now because it doesn't feel like spam.

calebm7528d ago

Ha a buddy of mine got that exact comment once and it totally changed his whole approach!