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My email list got flagged as spam right before a big launch
It happened Tuesday night, right as I was about to send a campaign for a new product. My ESP said the domain reputation tanked because a bunch of old emails went to inactive addresses. Has anyone else had to rebuild sender score from scratch?
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rowanf644d ago
Oh man, that's the absolute worst timing. Did your ESP give you any clear steps to start fixing it? I had something similar happen last year and it was a slow crawl back, just sending to super engaged folks for a while. Really feels like starting over.
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dylanf784d ago
I mean, is a slow crawl back even that bad? My list got flagged once and I just sent a normal campaign the next week. The open rate dipped maybe 2% and it was fine. Sometimes I think we make a bigger deal out of deliverability than it really is.
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