Hot take: Being forced into video content feels so fake.

I hate how every strategy now pushes for Reels or TikTok style videos. My audience is professionals who just want info, not flashy clips lol.

3 comments

3 Comments

the_david2mo ago

Feel like I'm being asked to tap dance at a conference call just to share a simple chart. My own attempts look like a hostage video where the hostage is bad at dancing... and also explaining things. It's wild that the best way to reach my own boring, helpful audience is to pretend I'm on a game show for three seconds. The pressure to perform totally wrecks the actual point of sharing knowledge.

dakotaellis2mo ago

I read a tech newsletter last week that called this "the presentation paradox." It said our brains now process a simple fact faster when it's wrapped in a short, loud video. The platforms reward that jumpy style with more reach, so it becomes the default. It forces everyone into being a bad host, like David said, because quiet, clear sharing gets buried. We end up spending more energy on the dance than the data, and the real info gets lost.

gibson.karen2mo ago

So where do you think that pressure really comes from? Is it that audiences now expect every piece of info to be wrapped in a flashy show, or is it the platforms themselves pushing that style because it gets more clicks? I've seen super simple, quiet posts do really well, but you have to fight the algorithm to get them seen. It makes me wonder if we're all just training each other to need the tap dance, even for boring stuff. The whole thing just seems to bury the actual helpful point under a layer of stress.