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Had to choose between a big email list or a small one that really wanted our stuff
We were launching a new tool and had two lists: one with 50,000 old sign-ups and one with 2,000 people who clicked a specific ad. I sent the launch email to the small list first. The open rate was 38% and we got 80 sales in a day. The big list only got a 4% open rate when we tried it later. Do you think focusing on smaller, warmer groups is always better than going for a big, cold audience first?
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perez.christopher5mo ago
Smaller groups just get it more.
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barnes.jamie4mo ago
Laughing at myself because my band's group chats with 4 people still manage to get nothing done, so maybe it's just us. But seriously, there's something about a small crowd that feels more real, like you're not just another face in the noise. Have you found that the smaller groups actually buy more stuff too?
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ryanreed5mo ago
My cousin's food truck does way better at the farmer's market than the mall parking lot.
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