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Guy on a Facebook ad group told me to stop optimizing for CTR and focus on conversion rate instead
Switched all my campaigns over last month and my cost per lead dropped from $12 to $4.50 with the same budget, has anyone else seen that big of a shift from changing one KPI?
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emma6842mo ago
Oh man, same thing happened to me! I was obsessed with CTR for months and my lead costs were hovering around $15-18. Switched my whole focus to conversion rate optimization and boom, dropped to like $5.50 within a few weeks. It's wild how much chasing clicks was actually hurting me. I think people click stuff just out of curiosity but converting is a whole different level of intent.
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webb.christopher1mo ago
Emma ran into this same issue with display ads last year. People would click like crazy on anything free or flashy, but they never went past the landing page. Took us way too long to realize high CTR meant nothing if the site itself wasn't converting.
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