Hit 10,000 downloads for our Halifax fitness app and honestly it feels like nothing
We crossed 10k downloads on our app last week and I thought I'd be popping champagne, but then I looked at our actual active users and it was like 340. That gap between installs and people who actually open the thing daily is brutal. I keep wondering if we're just bad at onboarding or if this is normal for Canadian consumer apps. Anyone here been through this and figured out how to close that gap?
That 340 vs 10k gap is normal for consumer apps, most people download and forget. What worked for us was an email or push at day 3 and day 7, not right after signup. Also check where people drop off in onboarding, usually it's one annoying step killing you.