I finally realized my lost cat flyers were all wrong after a woman at the laundromat in Salem pointed it out

She told me I had the reward amount way too low and the font was unreadable from a car window, so I redid them with $500 in bold red letters and a phone number you could see across the street and got a call within two days.

2 comments

2 Comments

charles_green1d ago

Font size matters but $500 is a lot to promise for a cat.

noah_palmer4222h ago

Whoa, a buddy of mine in Portland had the exact same thing happen with her missing dog. She had "REWARD" in this tiny cursive font and offered like $100, and nobody called for weeks. Her neighbor's kid was like "I can't even read that from the sidewalk." She redid them with a bright yellow background and "$1,000 REWARD" in two inch tall block letters with a tear-off strip. She got a call the next day from a guy who found the dog in his toolshed. I guess the takeaway is people are more likely to stop and look if they think there's a real chunk of cash waiting for them.