Believed hot towels were overrated for years. They just felt like an extra step with no real benefit. But when a regular brought his own, I had to pay attention. His skin looked much better, more moist and clear. I decided to try offering them, and the feedback has been great. It completely changed my mind on their value.
Eric, that regular customer with his own towel is a genius move. It took one guy's clear skin to undo years of doubt. Now you're probably boiling towels like a mad scientist!