Watched a Kitchener startup go from 3 guys in a coffee shop to a real office in 8 months
I met this founder at a coffee shop on King Street in Kitchener back in January, just him and two buddies with laptops and a whiteboard marker. By September they had 11 people and a real office down the road. The thing that changed? They stopped trying to sell to everyone and picked one niche, dental clinics, and suddenly every demo turned into a sale. Has anyone else seen a small team turn it around just by getting way more specific about who they sell to?