A casual chat with a Toronto VC made me question my whole pricing model

She said, 'you're not selling software, you're selling peace of mind,' and after running the numbers on my last 12 deals, I realized I've been undercharging by about 30% for the exact same outcome, so has anyone else shifted from cost-plus to value-based pricing and actually seen clients push back or not?

0 comments

0 Comments

No comments yet

Be the first to share your thoughts on this discussion.