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My butter bot edit got 40k views off a spelling mistake
Last Sunday I stayed up till 2am making a meme where the butter robot asks 'what is my purpose' and the answer is 'to spread misinformation on the internet.' I threw it together in like 10 minutes on my phone, didnt even check the text. Posted it here and someone pointed out I spelled 'purpose' as 'purpse' in the caption. Next thing I know its blowing up because people think the typo makes it funnier. I was at my desk in my apartment in Cleveland when I saw the notification count jump from 12 to 2000 in an hour. Now I'm genuinely wondering if bad edits actually get more traction than clean ones. Has anyone else seen a sloppy edit outperform the polished stuff for no real reason?
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anthony88327d ago
The typo thing is real though. People see a perfect edit and their brain goes "ok cool, next" and they scroll right past. But a misspelled word or a janky cut makes it feel like a real person made it, not some ad team. I saw a video last month where a guy reviews gas station coffee and he forgot to mute the part where he coughs for like 4 seconds, and that clip got way more views than his clean ones. The mess is the point. It reads as honest. Your butter bot probably popped off because "purpse" made it look like some dude half asleep at 2am, which is way funnier than a perfect caption ever could be.
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