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Spotted a handwritten note on a corkboard at the Tacoma hardware store that said 'Your flyers are too wordy, nobody reads them'.
I trimmed my own lawn care ads down to just a phone number, a service list, and a bold 'FREE ESTIMATE' after that, and my call volume doubled in two weeks, so has anyone else simplified their board postings with good results?
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shah.matthew7mo ago
That's a solid point about people just glancing, but it's not always about being super short. The key is making the important info impossible to miss. A big, clear headline like "Lawn Care" or "Handyman" grabs the eye first, then you put the phone number and call to action right under it. Too many words gets ignored, but too little might not tell them what you actually do, lol.
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emma6846mo ago
Yeah, the "impossible to miss" part @shah.matthew said is so true... I had a flyer with a tiny phone number buried in text and got nothing. Changed it to just "Dog Walking" in huge letters with the number right below, and calls started coming in that week. It feels weird to strip it down that much but it really does work.
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elliot9497mo ago
Honestly, that "too wordy" note is brutal but it sounds like it was the best advice you could get. I mean, it makes total sense when you think about it, people just glance at those boards while they're waiting in line. Cutting it down to the bare basics is the way to go. My buddy did the same thing with his handyman cards, just name, number, and "fix it", and he said it worked way better. It's cool to hear that just changing your flyer made such a clear difference for your calls.
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