Heard a guy at my gym say he clicks every ad with a weird cartoon, so I tried it for a week
He said it in the locker room in Austin, that the ugly drawn ads get his click more than any polished one. So far I have clicked 6 of them and 4 were total junk, but one was a tiny comic shop with a real sale and I actually bought a $9 book. Is it just me or do the badly drawn ones hook you harder than the fancy ones?