Color fades instantly on box-dye hair, what gives

A client with a long history of box dye wants a change. I put on a pro color and it washes out in two shampoos. I tried a pre-treatment remover, same result. Her base is medium brown and we are going for ash blonde, any real fixes?

2 comments

2 Comments

garcia.hayden3d ago

My cousin went through this exact thing with box dye buildup. Her hairdresser did a malibu treatment to strip the old color and then used a filler before the new dye. It took two sessions to get the ash blonde to stay. What kind of pre-treatment remover did you use?

calebs522d ago

Yikes, that brings back bad memories. I tried to ditch my box dye for a cool toner once and it washed out so fast it was like I imagined it. My hair was so coated from old color that nothing would stick without a serious stripping treatment first. I learned the hard way that sometimes you need to clear the canvas completely before new paint will hold.