Hot take: bleaching virgin black hair to platinum is not a 2 hour appointment
A client came in with box dye black hair wanting platinum and I told her to block off 6 hours, she laughed and said her cousin could do it in 90 minutes. It took me 3 sessions over 5 weeks and her hair still had warmth at the root, if anyone promises you platinum in one sitting on box dye they are lying to your face. How do you all break the bad news to clients who think bleach works like magic?